More likely than not, women have at least one body part that bothers them. They have been wondering why clothes that look so good on models or mannequins look so different on them.

Reality is, every woman has a different body shape. Every woman has assets she is willing to flaunt, as well as flaws she'd rather hide. This inspired ForMe to offer clothes tailored to suit women of different body shapes --- making them look good and feel good.

ForMe stresses that no body shape is superior to another. All can look beautiful by knowing one's body shape and mastering how to highlight the good and conceal the bad. Thus, ForMe has identified four major body shapes:

Triangle - wide hips and narrow shoulders
Inverted triangle - wide shoulders and tapered bottom
Rectangle - straight from top to bottom
Hourglass - proportioned shoulders and hips with well-defined waist
 

Having this unique concept, ForMe offers pieces that do not only speak of style but also give a flattering fit that falls gracefully on every woman's body. With the brand's tagline "Personally Shaped ForMe," the brand's designers meticulously fuse different fabrics, cuts, colors, lines, patterns, details to cater to four body shapes.

Finally, we have a brand that has LISTENED to women. UNDERSTOOD that women are not mere sizes and numbers. SET on changing the standards by which women are judged.

ForMe's target market are female, ages 25-34 years old from AB broad C socio economic class. They are real women on-the-go who want to dress right for their shape. They seek classic pieces that are feminine and ladylike but with a surprising twist!

In 2004, ForMe was launched in key malls in the Philippines. To date, it has successfully opened 27 stores:

SM City North Edsa, SM Megamall, SM Manila, SM Mall of Asia, Robinson's Galleria, SM City Southmall, SM City Pampanga, SM City Bacoor, Filinvest Festival Mall, Market! Market!, The Shops Greenhills, The City Mall - CSI Lucao, Ayala Center Cebu, SM Cebu, SM City Lucena, SM City Dasmarinas, SM Iloilo, SM Davao, SM Bacolod, SM Lipa, Alimall, Limketkai Mall Cagayan de Oro, SM City Fairview, SM City Baguio, Ayala Trinoma, NE Pacific Mall, Alabang Town Center.